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About Us

bout Us - Boat Sales & Rentals in Ontario.
Pontoon, Bay Boats, Bowriders, Jet Boats.

About Us

For almost 25 years the Shaw family has been operating The Cove with only one purpose in mind: to fulfill all of our customer's boating and recreational needs in a caring, professional and fun atmosphere. Our staff always puts the customer's needs first and takes great pride in making sure that all issues get resolved.

Along with having one of the lowest staff turnover rates in the industry, our management and staff believe that it is better to focus on the positive aspects of our product lines, rather than the negative aspects of others. We believe strongly in the products that we sell and know that when compared in detail with any other products, ours will always prevail. We are here to earn your business and will work very hard to keep it.

Our growth over the last 25 years has been fueled completely by word of mouth and referrals. This serves as a testament to the relationships that we have with our customers. If you demand the very best products produced today and a dealership that really cares, come see us!

Michael and David Shaw


The Cove Marine Sales Centre

A studio dedicated exclusively to designing custom built boats to meet your exact tastes & expectations.

Custom designed boat brands include:

  • Formula
  • Bennington
  • Yamaha Jet Boats
  • Crownline
  • Supra
  • Pioneer
  • Henley
  • Moomba
  • Rinker


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Our Showroom!!

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3 Locations!

We are proud to announce that we now have a dedicated Marine Showroom, Powersports showroom and on-water location on Lake Joseph @ Foots Bay!
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Make sure to check out our clean, dry, indoor winter storage building for boats and other watercraft.
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The Cove Muskoka
7062 Lake Joseph Rd MacTier ON P0C 1H0
Phone: 705.375.2099 Fax: 705.375.0084

Our Staff

Boat Sales, Service & Parts, Georgian Bay, Parry Sound, Muskoka

Michael Shaw - Owner / President

Michael Shaw

Owner / President
Michael Shaw founded The Cove in 1991. As an avid lifetime boater and blue water sailor, Michael's passion for this industry is the driving force behind The Cove's commitment to customer service. His vision and determination ensures the company's success and continued growth even in these ecomonically challenging times.
David Shaw - Owner / General Manager

David Shaw

Owner / General Manager
After completing the automotive marketing program at Georgian College, David joined The Cove team in 1995. As an Owner, David's commitment to excellence in customer care has supported The Cove's substantial growth for over 20 years. His hands-on approach ensures that he is always a step ahead in this growing industry.
Mike Franklin - Power Sports Manager

Mike Franklin

Power Sports Manager
Mike is our power sports manager. He brings over 12 years of experience in the power sports industry. Whether he's riding or working on his dirt bike or in the bush with his dog Kane, he's always enjoying the great outdoors. Coming from the mechanical side of the industry, his knowledge ensures that customers are well looked after.
Ryan Schilke - Operations Manager

Ryan Schilke

Operations Manager
Ryan has been with the team since September 2013 and is now our Operations Manager. He started with us working in our yard helping deliver and pick up units but over the years he has proven to be a great team member. He has worked in every department at the cove and successively ran our marina location for 3 years before taking on his new role as Operations Manager.
Conor Dick - Powersports Sales

Conor Dick

Powersports Sales
Conor has joined our team as a Powersports Salesman. He has grown up on the water and on the trails so he has first hand knowledge of the equipment that he sells. During is down time, Conor enjoys wakeboarding and snowbiling. He can often be found touring the area on his motorcycle or playing on the trails on his dirt bike.
Mark Hayward - Sales Person

Mark Hayward

Sales Person
Mark is the newest member of our team at The Cove. His 14 plus years of Marine Sales Experience will enhance our Sales department. He is an avid outdoorsman, fishing and hunting in his spare time but also enjoys ATV's, snowmobiling and of course boating. Spending time with family and friends is important to Mark.
Bob Eeles - Boat Sales, Used and New.

Bob Eeles

Boat Sales, Used and New.
Bob joined our sales team after he retired from the police services, where he served many years on the marine unit promoting safety and fun on the water. He has been an avid boater for the past 35 years and brings a great deal of experience and customer service to our sales center. Bob enjoys water skiing, fishing and relaxing at the cottage with family and friends on those warm summer days!
Bob Bath - Formula Sales

Bob Bath

Formula Sales
Bob has been with us for a couple seasons now. His experience with Formula boats makes him a true asset to our team.
Wendy Jacklin - Parts Manager

Wendy Jacklin

Parts Manager
Wendy is our Parts Manager. She has been with the team for many years and knows our inventory inside and out. Wendy will get you on your way with the right part. Her organizational skills are invaluable to the parts department. Her knowledge of chainsaws, trimmers and blowers make her our Stihl specialist.
Calley Lockyer - Customer Service Representative

Calley Lockyer

Customer Service Representative
Calley has been with our company for several years. She is a valuable member of our team and is here to help with all of your parts and accessories needs. Calley's positive attitude is always shining through. Her son, Cobey, keeps her very busy when she is not at work.
Andrea Payne - Service Advisor/ Writer

Andrea Payne

Service Advisor/ Writer
Andrea joined our team a few years ago to help accommodate our growing service department. Andrea and her husband both enjoy spending their time on the water boating. She has been in the marine industry for over a decade and looks forward to assisting you with your service requests.
Terry Cadeau - Shop Manager

Terry Cadeau

Shop Manager
Terry joined the team in 1995. Terry is a Master Ski-Doo Technician/Certified Sea-Doo/Certified ATV/Master Stihl/Factory Trained Evinrude & Mercruiser Technician.Terry is also a licensed Marine and Small Engine Mechanic. As an avid family man, Terry enjoys spending time with his grandchildren. Motorcycle, boat and Ski-doo excursions are ways in which Terry gets to relax and enjoy downtime.
Chris Norris - Yard Manager

Chris Norris

Yard Manager
Chris has been with The Cove for many years. He is responsible for looking after our customer's units while they are here. He is the key to keeping everything on property organized. During the spring and fall, his main focus is on unloading and filling up our storage building. During his down time, Chris loves to snowmobile and hang out on the water.
Tim Ward - Master Powersports Technician

Tim Ward

Master Powersports Technician
Tim has been with The Cove since 2004. Tim is Certified SeaDoo/Certified ATV/Certified Ski-Doo/Master Stihl Technician, Mercury and Mercruiser Factory trained technician and a Yamaha Factory Technician. Tim is also a licensed Class A Mechanic. Tim is an avid ATV enthusiast and enjoys spending his free time with his family.
Damon Wilding - Marine Mechanic

Damon Wilding

Marine Mechanic
Damon is our newest marine tech. He has been in the industry for several years and brings with him a wealth of knowledge in the marine and powersports industries. He enjoys spending time with his family and friends.
Mike Karklins (Costco) - PowerSports Technician

Mike Karklins (Costco)

PowerSports Technician
Mike has now been with The Cove for several years now since he completed technician school at Canadore College in North Bay. He is known for being thorough with his work and is a great addition to our team. He is an avid snowmobiler and ATV enthusiast as well.
Duane Russell - Marine/PowerSports Technician

Duane Russell

Marine/PowerSports Technician
Duane joined our team in 2011 and has been working in the marine industry for over ten years. He is very methodical in his work ethic and is very thorough. In his off time he enjoys riding dirt bikes and snowmobiles.
Brad Fitchett - Equipment Operator

Brad Fitchett

Equipment Operator
Brad has been with our team for many years. Brad is responsible for making sure the yard stays organized and keeping our equipment running smoothly. In his off time, he enjoys ATVing, Snowmobiling, fishing and many other activities with his son.
Jill MacDonald - Accounts Payable / Administrator

Jill MacDonald

Accounts Payable / Administrator
Jill has been with the team since 2004. She is a avid runner, regularly participating in 5k runs. Jill handles all the accounts payable and sales administration work for us. She keeps things running smoothly at The Cove.